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J. Jeffers Reveals New Development at Belle City Square

J. Jeffers & Co. has announced that the $210 million redevelopment of the former Horlick Malted Milk Factory on Racine, Wisconsin’s Northwestern Avenue, is moving into its next phase. Belle City Square, upon completion, will feature over 400 apartments/townhomes and 200,000 square feet of commercial space.

The company presented the plan and discussed financing with the Racine City Council on Tuesday, as the project is progressing with TID funding. Alongside TID funding, the city is providing a $2 million grant to fund stormwater infrastructure.

The Racine Works Ordinance applies to the project, and the campus will receive a LEED certification for neighborhood development, highlighting its focus on sustainability and neighborhood connectivity.

Josh Jeffers, the President and CEO of J. Jeffers & Co., reminded the council of his first visit to the abandoned Horlick industrial site almost three years ago, where he presented an animation to showcase the potential possibilities.
“It was so hard to imagine — even for us — what it could be,” Jeffers expressed to the City Council on Tuesday. “It’s amazing how far we’ve come.”

Belle City Square has been advertised as a place to live, work, and play.

“The next phases will be bringing a lot more vitality to the district,” Jeffers declared. “We’ll be redeveloping a lot more of the buildings, so more of the atmosphere, feel and historic nature of the neighborhood that we’re building will all come together with the next couple of phases.”

The next development phase at Belle City Square will involve the construction of a five-story apartment building with 100 market-rate apartments, as announced by J. Jeffers on Tuesday.

A $108.8 million investment will start this year, commencing as the next development phase at Belle City Square. This phase will involve the construction of a five-story building consisting of a mix of studio, one-, two-, and three-bedroom market-rate apartments, totaling 100 units.

Additionally, an existing building will be converted into 18 townhouses and four flats named Carriage Row. The commercial spaces will include a coffee shop, a maker space, and potentially light-industrial activities.

The makerspace will offer 55 various-sized spaces for small businesses and entrepreneurs, ranging from tech start-ups to small breweries to artists.

Two new buildings are currently under construction, one consisting of 83 apartments and the other of 84 apartments. The units will vary in size and include a mix of studios, one-, two-, and three-bedroom options.

Ultimately, Belle City Square will feature 14 buildings spread over 16 acres. The master plan includes the possibility of a grocery store, restaurants, and event space.

Read the full article on The Journal Times.

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About Belle City Square

Introducing Belle City Square, the historic home of the Horlick Malted Milk Factory beautifully reimagined for today’s apartment dweller. Get in on Great Lakes living at its finest AND most affordable – right here in Racine.


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